The importance of maintaining a web and marketing presence
Getting on the web quickly
At one time having a Web site would have been out of reach for many small businesses,
with the cost of hiring programmers, designers and writers and paying for hosting services
and the time commitment involved in keeping the site updated. But the time and expense
once associated with having a Web site has been replaced with template-driven software
services that make it a quick and relatively painless process to build a Web site.
This is the reason why having a website is the surest way to reach customers who may not be within physical reach. But having a website is just one part of the larger pictures. You also need to have advertisements for the local customer.